Alliance between Microsoft and Alpha Wolphram
Microsoft does not give up on the field of search engines. Between the eyes continue their perennial obsession: to cut the distance that separates it from Google in this market, the door to the advertising revenue associated with the millions of searches that occur daily on the Web.
Since launching Bing, its renewed form, has managed to scrape a few tenths to Google and Yahoo! According to comScore, in July in the United States Bing reached a 8.9% share of online searches, with a slight 8.4% improvement over the month of June, but still far from Google 64.7% and 19.3% of Yahoo!
And is that as much as improved technology and large budget allocated to advertising (Microsoft has spent $ 100 million in promoting Bing), it is not easy to change the search engine favorite of millions of Internet users worldwide, Google by default associated with Internet searches. Read more
